Everlane is a San Francisco based fashion retailer with a focus on ethics and sustainability. Their claim to fame is their “radical transparency,” meaning they are as honest as possible with their followers, consumers, and fans.
Everlane relays this transparency in many ways, one of which is their tradition of transparency Tuesday. Each week, a post is shared, via Instagram stories, asking followers to ask questions they’d like answered. Members of the Everlane team will then answer these points in a fun and interesting way to help consumers feel closer to the company.
These questions vary from product development to job opportunities within the company. By doing this, Everlane opens their work up to the world and helps to create a positive relationship with followers. This tradition has grown to be a well-loved feature of the company’s social space.