As I’ve mentioned in the past, Revolve has a strong relationship with global social media influencers. This relationship helps to expand Revolve’s reach while also making their name more recognizable. In exchange for clothing and experiences supplied the women post images with hashtags to their combined millions of followers. Below, you can see Revolve’s follower count, followed by 3 of the influencers they work with.
By working with these women, their product has the potential to be seen by millions more. And that’s just on Instagram, some of the women who attend Revolve’s events have popular YouTube channels and blogs featuring the company.
This tactic employed by Revolve may not lead to a drastic increase in followers on Instagram, however, when their name is repeatedly shown to followers of their influencers, the name sticks and sales may go up.