A quick note on polls

Recently, Instagram has added a new polling feature to its stories and companies have been quick to utilize it. Everlane, a company discussed on this blog, was quick to poll their audience so it only made sense to discuss here.

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With the recent launch of the company’s cashmere jumpers, their social media director asked followers if they were waking up at 4:59 or 5:00 for the early morning launch. The fun joke garnered a couple votes and made for a fun way to get audience interaction.

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